What ‘Apple Cider Vinegar’ Teaches Us About Eczema Myths

The world of health and wellness can be a minefield. Everywhere we turn, we’re bombarded with “miracle” cures, celebrity-endorsed health trends, and social media influencers promising life-changing results. But how much of it is real?

Netflix’s new series Apple Cider Vinegar shines a spotlight on the dangers of misinformation. Loosely based on the real-life case of Australian influencer Belle Gibson—who falsely claimed to have cured her terminal brain cancer through natural remedies—the show exposes how easily people can be misled by powerful marketing, personal stories, and exaggerated health claims. 

For the eczema community, this is a cautionary tale. Many brands, influencers, and so-called “experts” attempt to provide their answers to our biggest questions:

• what is eczema 
• what causes eczema 
• what is eczema management

all the while promoting eczema treatments that sound promising but lack real evidence.

How to protect yourself from misinformation:

1. Beware of “Miracle Cures” and Quick Fixes

The series highlights how easy it is to fall for health scams. In the eczema world, we see the same—products promising to “cure” eczema or treat the “root cause”. 

FACT CHECK: Eczema is a chronic condition. While it can be managed, there is no magic cure. Be wary of “steroid-free” flare control creams, which often promote unproven alternatives while fuelling fear around evidence-based treatments. 

2. “Natural” and “Organic” Doesn’t Always Mean Safe

Belle Gibson convinced followers that diet and alternative therapies cured her cancer. Many eczema products push similar claims, suggesting natural means better. 

FACT CHECK:  Some natural ingredients can trigger irritation or allergic reactions. Always check with a qualified health professional. 

3. Watch for Sales-Driven Health Advice

Just like in Apple Cider Vinegar, many eczema products rely on emotional stories and influencer marketing rather than real science. If a treatment is heavily promoted with personal testimonials but no clinical research, be skeptical. 

FACT CHECK: Ask yourself—does the evidence support the claim, or is it just smart marketing? 

4. Labels and Endorsements Can Be Misleading

The wellness industry thrives on branding. Some eczema products use phrases like “dermatologically tested” or carry an eczema-related stamp to build credibility. 

FACT CHECK: Just because a product mentions eczema doesn’t mean it’s right for you. Look beyond the label and check the research. 

5. Follow Evidence, Not Hype

Belle Gibson’s story was compelling, but it was fiction. Similarly, just because a product has rave reviews or social media buzz doesn’t mean it’s effective. 

FACT CHECK: Always ask: Is this backed by independent, high-quality research—or just a business trying to profit from people’s struggles? 

The Danger of Wellness Misinformation 

Misinformation doesn’t just waste money—it puts people’s health at risk. When it comes to eczema, sticking to evidence-based care from qualified professionals is the best way to avoid disappointment, distress, and worsening symptoms. 

Before trying a new treatment, ask yourself:
Is this backed by scientific research?
Recommended by qualified health professionals?
Is this claim designed to sell a product rather than provide real help?

When in doubt, trust reputable sources. For more trusted evidence-based information go to our resource library.